The best way to spend your marketing budget

I read an article the other day that stated, “Repetition drives sales success.” The more you repeat your messaging to your audience, the more fluent they will become about your product. Our Newsies are based on this principle. They can help you achieve fame for your business or product by extending the reach and longevity of media coverage we’ll arrange for you. This could easily be the best way to spend your marketing budget.

Actors often become famous by promoting one film or TV role after another. Similarly, your product may become famous by promoting one media story after another. We turn products into celebrities by arranging media coverage about them, then showcasing that coverage in many ways.

Media coverage gives your product the star treatment. When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. News stories are third-party endorsements and prove credibility. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications.

Our publicists are on the phone every day arranging for the media to do stories about our clients’ products. If someone isn’t talking with the media about your products, you may be giving these opportunities to your competitors. With our Newsies, we increase each media story’s star power by helping you share it in your blog, newsletter and on social media.

While every company has a compelling story to tell, many of those stories aren’t being heard. One of the best ways to make sure your story gets told – and retold – is through media coverage. There’s no faster and more efficient way to reach the masses with your story than to tell it on TV or radio, in print and on the internet. Media Relations makes that happen every day for our global clientele.

Newsies are priced at just $3500 each, and there are volume discounts available. You can buy as many or as few as you want. Complete this form or call us at 952-697-5269 to learn more about how to start the process of sharing your story with massive audiences.

Written by Heather Aarre

Post-it notes should have been part of Heather’s stock portfolio. “I should have invested in them when they were first invented,” she confirms. “I would have a nice little nest egg set aside with the amount I use daily.” Heather is an achiever and arranger who loves to make lists and check tasks off when complete. “I think that’s what makes an account service professional effective.” Heather knows that details and being proactive are key to a successful campaign. “You can’t be afraid to take initiative and you must pay attention to details; catch the little things that are mentioned in meetings that tell you how you need to move forward. That is how I contribute to our overall client satisfaction.” Heather also enjoys keeping on top of the technology that supports our clients’ needs. For example, she says, “YouTube is continually changing its platform, so staying knowledgeable about what they offer, and how to actually upload a video with the latest available for the client now has become a checklist item, too.” She confirms, “Organizing multiple layers of details is my favorite part of my job.”

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