The benefits of using a marketing plan

Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a step-by-step, illustrated, full-color guide to making this happen. 

A well-designed and well-executed marketing campaign will create interest (more leads); convince people to buy your product or service (higher sales); and create more awareness and understanding of what differentiates your product from your competitors’ (stronger brand). 

But it makes no sense to have these ambitious goals without also knowing the steps you must  take to achieve them. SAM 6 is based on Media Relations Agency’s nearly 35 years of experience in performance-based product marketing. It is detailed in Lonny Kocina’s book, ‘The CEO’s Guide to Marketing.” 

Why is ‘performance-based’ important? Because with our Pay Per Interview® model, we guarantee results for your money. We must be good at what we do, and we must be efficient.

Following our SAM 6 marketing plan will expand your team’s marketing competence. You’ll understand the terminology and how to apply it. You’ll learn to clearly and distinctly define your vision, mission, primary value points, target audiences and other essential campaign parameters. You’ll learn the pros and cons of each promotional channel, and how to create a marketing calendar. Your creative team will have templates to ensure everything they produce is on point. And you’ll learn how to determine what types of talent you’ll need on your team. 

SAM 6 is now so well accepted by our industry peers that it is the basis of an accredited marketing course (details on our website). We believe so strongly in the benefits of using this marketing plan that we also offer free implementation tools on our website. Of course, if you’d like our help facilitating SAM 6, or you’d like to engage us as part of your creative team, we’re happy to help! Simply call us at 952-697-5269 or complete this form

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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