Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a step-by-step, illustrated, full-color guide to making this happen.
A well-designed and well-executed marketing campaign will create interest (more leads); convince people to buy your product or service (higher sales); and create more awareness and understanding of what differentiates your product from your competitors’ (stronger brand).
But it makes no sense to have these ambitious goals without also knowing the steps you must take to achieve them. SAM 6 is based on Media Relations Agency’s nearly 35 years of experience in performance-based product marketing. It is detailed in Lonny Kocina’s book, ‘The CEO’s Guide to Marketing.”
Why is ‘performance-based’ important? Because with our Pay Per Interview® model, we guarantee results for your money. We must be good at what we do, and we must be efficient.
Following our SAM 6 marketing plan will expand your team’s marketing competence. You’ll understand the terminology and how to apply it. You’ll learn to clearly and distinctly define your vision, mission, primary value points, target audiences and other essential campaign parameters. You’ll learn the pros and cons of each promotional channel, and how to create a marketing calendar. Your creative team will have templates to ensure everything they produce is on point. And you’ll learn how to determine what types of talent you’ll need on your team.
SAM 6 is now so well accepted by our industry peers that it is the basis of an accredited marketing course (details on our website). We believe so strongly in the benefits of using this marketing plan that we also offer free implementation tools on our website. Of course, if you’d like our help facilitating SAM 6, or you’d like to engage us as part of your creative team, we’re happy to help! Simply call us at 952-697-5269 or complete this form.