Successful marketing methods from 2022

We love this marketing goal for 2023: Be so successful with your marketing tactics that your competitors will be scratching their heads, wondering how you did it! Take the lead by capitalizing on what’s trending for 2023 plus successful marketing methods from 2022. Media Relations Agency constantly assesses and incorporates what’s working, what’s emerging and what’s waning in our clients’ product marketing. Here is what you should know. 

Should you use these product marketing strategies? 

Some marketing methods, such as earned PR, are foundational. They are essential no matter what else changes. Others are gradually gaining favor over older promotional methods. Will they be around forever? It’s hard to say, especially now that technology is firmly entrenched in marketing. And we all know that technology is not stagnant! 

That just means you need professionals, such as our team, to help guide you through your marketing decisions so you can make the best use of your budget. 

What you need to know about 2022 successful marketing methods 

  • Integrated marketing is non-negotiable. Most buyers need to be exposed to your message multiple times before they’ll take action. Digital marketing and earned publicity are a proven combination. The advantage of working with Media Relations Agency is that we’re bigger than most other product marketing agencies. We have experts in publicity, digital marketing and content marketing. Our team also includes graphic artists and social media professionals. You don’t need to use your time coordinating with multiple agencies. 
  • The Healthy Chooser® market wants to hear from you. Healthy Choosers are individuals who are passionate about sustaining a positive sense of wellbeing through healthy living. In 2022, this market was clearly actively seeking information and products. If your product improves quality of life, targeting Healthy Choosers may help you get noticed and boost sales. This article we arranged in Natural Solutions Magazine made 225,000 impressions. 
  • Wellness products should provide substantiation in their marketing. Marketing trade publication Ad Age reports, “Nearly three-quarters look to see if health information is from an expert or organization they trust, a 24% increase from pre-pandemic. When articles mention health research over half of people look up the study, a 35% increase from pre-pandemic.” This national NewsMax Health article we arranged features both an expert and a study. It made more than 1.5 million impressions! 
  • Videos have become popular informational resources. Not just on YouTube, although that’s a top video channel. People also click on videos, which we produce, on Facebook, Instagram and TikTok. One of the most successful formats is an explainer video, such as this one which can be used to simplify complicated messaging. We’ve produced many of these for our clients.  

Our price for earned publicity placements (consumer media) ranges from $2000 to $6000. Our hand-drawn, customized explainer videos generally cost about $5000 per minute to produce. To get started, call us at 952-697-5269 or use this form to ask us about all of our product marketing services. 

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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