Some people would consider our digital marketing team persnickety

Our digital marketing team is a talented bunch. We have experts in graphic design, web design and development, email marketing, social media, ecommerce, content strategy and influencer marketing. But there’s something that sets Media Relations Agency’s digital marketing team apart from our competitors: We’re big-picture strategists who don’t lose sight of the details.

Some people may consider our attention to details persnickety. While others may consider our 40,000-foot view of the situation pointless. Truth is, it’s the thoughtful blend that makes our team and our campaigns shine. To be successful, you need to balance the big picture and the details. Here are a few examples of how MRA’s team accomplishes this tricky task.

  1. Websites. Whether it’s a simple digital calling card or a full-feature ecommerce site, a good website needs to have smart design, persuasive content and a pleasant user experience. Some web design companies expect you to deliver the content and they’ll handle the build. Others may build a shopping cart, but it may not keep buyers engaged enough to close the sale. Media Relations can use our big-picture skills to create a content-packed website that looks great and clearly tells your story. Our attention to detail ensures it functions flawlessly.
  2. Videos and animations. Editing software may be ubiquitous, but that doesn’t mean anyone can create a video worth watching. It takes a broad range of skills to make a video that shares your message and keeps the viewer engaged. Media Relations’ team is expert at taking complicated subjects and making them easily digestible and even fun to watch using whiteboard and motion graphics animation. We take care of it all: script, storyboard, music, voiceover and graphics.
  3. Brochures and Sales Decks. How your sales materials look says a lot about your company. Professional-looking custom materials grab attention and enhance your company’s image. You can’t score a big sale using a typo-ridden sales sheet with yesterday’s stock design. Our discerning team approach makes sure you always look your best.
  4. Email marketing. Email marketing is a must for every business. Nearly everyone checks their email every day and many of us more than 20 times a day. More than 50% of people check their email before doing anything else online (perhaps while your head is still on your bed pillow). Media Relations’ digital marketing team has a knack for looking at both the big picture and the details that really pays off here. Not only can we create beautiful emails that tell your story, we dig into the analytics and your audience to keep your campaign performing at the highest level. The result: the right message sent at the right time to the right audience.

If you want a more holistic, thoughtful and balanced approach to your digital marketing, contact us. Media Relations Agency’s team of digital experts is happy to discuss your project and share our unique approach. Call us at 952-697-5269 or complete this form today.

Written by Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.

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