Promoting a product can cause you to do a lot of wondering. You may wonder what consumers really think about your new product. You may wonder if your promotions are attracting attention. You may ask yourself why some campaigns increase sales and others seem to get no reaction. Monitoring social media sites can give you peace of mind by providing answers to many of these questions.
Monitoring social media ‒ an activity often called listening ‒ helps you gain a better understanding of your target audience. Through listening, you can find out what your target audience is discussing today. You’ll discover what consumers know about your product and industry, what questions or concerns they have, and what benefits they are seeking. You can study what’s really motivating people to buy your product. When you understand what consumers want, you’ll be better equipped to create content and promotions that appeal to them.
Monitoring social media also helps you figure out how to attract media attention to your product. By listening, you can discern which media outlets tend to run stories about your industry or product category. Our publicist team can then contact these media outlets with specially crafted story angles.
In addition to using social media to listen, you can use these platforms to engage with your audience. When customers have questions, you’ll be better able to answer them. You can give your customers individual attention. They’ll see that you care about their opinions and concerns.
Information about your consumers’ likes, dislikes, motivations and reactions is waiting for you on social media. We know how to harvest it. We can use tools such as Google Alerts, Salesforce Radian6, Spreadfast and Sprout Social to find out what consumers are saying about your products. We can monitor for content that mentions your industry, and determine which of your messages are generating interest. The knowledge we gain will help you develop more content that appeals to your consumers.
To find out more about how listening can improve your marketing, give me a call at 612-790-0872 or complete our form below. I’ll share how I’m doing this with other clients and discuss how they are using the information to their benefit. I look forward to your call.