Today’s marketing environment is complex. As a former teacher with a Master’s Degree in Education, I love seeing the light go on in people’s eyes as they learn how basic marketing principles can clarify their strategy. I’m also a Certified Marketing Executive and Media Relations’ Marketing Manager. I understand the challenges you face. I’d love to share a few sound academic marketing principles to help you create focused marketing plans. When I work with clients to develop a well-defined marketing strategy, they feel like fog has been cleared from their path. I think you’ll feel that way, too.
When there are so many options for promoting your product, it can be difficult to know where to start. At Media Relations, we begin by asking clients four questions:
- Who is your market?
- What do you need to tell them?
- What does your market want to hear? (This can be different from what you need to tell them.)
- Which promotional channels will work best?
We then answer those questions using marketing concepts such as:
- Primary and Secondary Value Points
- Positioning
- Brand Statement
- Segmentation Strategies
To uncomplicate marketing, we ask the right questions and apply the right marketing concepts. When our clients have a well-defined marketing strategy in place, they feel a sense of relief. They have a clearer understanding of the message they are sending, to whom they are sending it, and how they are sending it.
Often speaking with someone outside of your organization can give you a fresh perspective. It helps you gain a clear path for your marketing and achieve your desired outcome. Learning to apply marketing principles can simplify something that seemed complicated and overwhelming. I love to share these insights with our clients.
I am delighted when companies give us the opportunity to teach them what we know. Please call me directly at 952-697-5218 or complete our contact form. Let’s set up a time to discuss your product and objectives. We’ll create a plan to make your marketing more focused and on point. You’ll feel peace of mind and know what steps to take next in your marketing.
