Should PR agencies guarantee media coverage for their clients?

Many PR “experts” claim there’s no way to guarantee media coverage. Media Relations has been proving them wrong for 30 years. Media coverage is a convincing, low-cost way to teach massive audiences about your product. And our Pay Per Interview Publicity gives you PR with accountability. Well-known companies use our Pay Per Interview® model to introduce and keep their products in front of their target audiences.

Your product has a story to tell. But with swarms of products competing for consumers’ attention, it can be challenging to get consumers to focus on your message. Here’s a way to draw consumers’ interest: Get your story into television programs, magazines, online publications and radio interviews.

Here are four reasons to use Media Relations Agency to promote your product with publicity:

  1. We charge per story we arrange, not by the time we spend.  We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would cost. Our nationally trademarked Pay Per Interview Publicity pricing model gives you accountability. You always get media coverage for your money.
  2. We’ll relentlessly contact reporters and producers to arrange your stories. We’ve built up a proprietary database of media contacts by making hundreds of calls to the media every day for almost 30 years. By hiring us, you receive the benefit of our network and relationships.
  3. Publicity is persuasive mass marketing. Your product will be exposed to huge media audiences. Newspapers tend to reach more than 300,000 people. Magazines reach from 800,000 to more than a million people. Even radio audiences tend to be between 10,000 and 150,000 strong. We don’t even pursue audiences of less than 5,000.
  4. Your media coverage makes great digital content. When the media adopts a story to run as their own, you know you’ve got compelling content. After your media stories have run, you can repurpose them almost endlessly. You can post them on your website, on social media or in email newsletters. These stories are like authoritative, engaging references for your product’s quality. And they reside 24/7 on the Internet, promoting your product as long as you want, searchable by potential customers.

It’s so easy for consumers to avoid traditional advertising these days. They can often just zip through television ads or flip past magazine pages. But consumers watch media coverage.

Promoting your product with media coverage is both possible and affordable. Our team of publicists will tailor story angles that grab the media’s attention. We’ll make your story engaging and relevant enough to be picked up by the media. And you’ll pay on a performance basis, not by monthly retainer or hourly fee.

Find out what kinds of media coverage we can arrange for you. See your product appear in media stories. Experience what it does for your business. Call us at 952-697-5269 or complete our contact form. Promote your product on a channel that captures audiences’ attention, with the accountability of Pay Per Interview Publicity. We’ll create a plan to make your story more focused and on point, so that it is more irresistible to the media and their audiences.

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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