One of our publicists recently got a very cool compliment from a TV news producer. The producer really appreciated the thorough work our publicist did putting together the details for an upcoming interview: making sure the station had all the background information on the topic, was clear on the talking points and visual props to be discussed during the story, and ensuring the station had all emergency contacts in case of any last minute changes. She was told she is “a news producer’s dream!!” We couldn’t agree more about this particular team member. Yes, I’m talking about you Lindsay Helgeson!
We love getting feedback like this. It lets us know that we are doing things right. We work hard to build solid relationships with the media. It opens the door for us to come back and work with them again in the near and distant future. A good personal relationship with a producer or editor can also often result in them giving us some extra inside details that other PR professionals may not get—such as which colleague is working on a particular story with which we can help with and how to get in touch with them. We’ve also had producers call us looking for stories, just because they like us and know we do a good job.
So great job, Lindsay! It’s great to know that our clients are in good hands.
