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Media-grade content helps grow your business one word at a time

by | Mar 29, 2017 | Advice & Tips

Content that resonates with readers breaks the ice, educates and influences purchase decisions. But irrelevant, poorly written content is an epic fail for your sales team. It isn’t persuasive. Media-Grade Content delivers well-chosen words that bridge marketing and sales. It helps grow your business one word at a time. Every time the media shares our clients’ stories with their audiences, we know we’ve done our jobs.

Fake news has created even more skepticism. Businesses must work harder for their products’ messages to be favorably received. Our goal is to convince your audience to pay attention to your content, and share it with their friends because it’s credible and important to their lives.

Content that informs and inspires  

We write content that makes your business stand apart from competitors. We don’t settle for just creating stories about the “what”. Our Media-Grade Content is also clear on the “why”. We teach targeted buyers why they want your product or service.

Be wary of content marketing factories

For writing to get to this level, our writers must understand every product and industry that crosses their desks. That’s a skill few can master. Content marketing factories hire people who may know how to avoid dangling participles. But it’s not easy to find writers seasoned enough to accomplish your content marketing goals.  

Like the instincts of top news reporters, our writers will use the right information and angle to make your story relevant to your audience. Combined, our team has written for more than 70 unique industries. Chances are good we’ve written about yours. Plus, we’re immersed in marketing. We know how to successfully integrate content with the rest of your campaign.

It’s time to bring your content marketing into alignment with the rest of your marketing and sales. Contact us for a free 15-minute Media-Grade Content consultation. We can give you tips on improving the impact of your words. Call us at 952-697-5269.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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Contact Us

If you want your product to become famous.
952-697-5269

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