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When the media features your product, the story’s value is only beginning

by | Dec 22, 2017 | Advice & Tips

Communication technology

Communication technology has changed a lot over the last 30 years and Media Relations Agency has changed with it. Media appearances still have a real “wow” factor, but the key now is to repurpose that content to tell your product or company story over multiple formats. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications. But don’t stop there. Spread that wow factor by repurposing the media coverage we arrange for you with help from our creative staff.

Before your media appearance, we’ll coach you how to communicate your key messages effectively. Then after your story runs, you can repurpose it by:

  • Sharing it on Facebook
  • E-mailing it in a newsletter to clients and prospective clients
  • Writing a blog post about it
  • Announcing it on Twitter
  • Using it as a selling tool during sales calls
  • Including a link to it in your email footer
  • Sending it in direct mail
  • Sharing it on LinkedIn
  • Referring to it in ads

From turning your appearance into a blog post to creating tweets to linking to it on your website, we know how to make your publicity last.

Consumers know there must be something noteworthy about your business or product if it was featured in a media story. When individuals appear on the news, they seem a bit like celebrities. When businesses are highlighted on the news, they are perceived as more established and credible. Tap into this by sharing your story with people who may not have seen it the first time.

Our team of publicists knows how to create story angles that attract media attention. Call me at 952-697-5269 or complete our contact form. I’ll find out your marketing goals. Then I’ll ask you a few questions to find out if your product or business is ready for media coverage. If our services would be a good fit for your needs, we can set up a meeting to take the next steps.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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