Marketing peers ask us how to write a winning marketing plan

There’s been above-average growth in the marketing field, with an estimated 218,970 Americans employed in this industry as of 2017. And that’s just marketing managers. The Bureau of Labor Statistics reports there are more than 60 additional marketing job titles. All these professionals need to know how to create a winning marketing plan. We were honored when Bulldog Reporter – a trusted resource for PR and marketing professionals – ask for CEO Lonny Kocina’s advice. He submitted this article, How to Write a Winning Marketing Plan in Six Easy Steps.

The article is based on Lonny’s best-selling marketing book, The CEO’s Guide to Marketing, which has won industry awards and accolades. Released in October 2017, this book has consistently remained on three of Amazon’s top 100 lists.

In The CEO’s Guide to Marketing, Lonny describes a six-step Strategically Aimed Marketing process (SAM 6®). “Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful,” he wrote, adding “Business is complicated enough. Marketing can be made simple with a straightforward process.”

If you’re interested in becoming one of the smartest marketers in the room, The CEO’s Guide to Marketing is 236 pages of the most practical marketing advice you will ever read. You can also register to receive free SAM 6 tools to help you get started

Media Relations is in the business of making products famous. We apply our own SAM 6 process to all our clients’ campaigns. If our peers are asking for our advice and this book is winning marketing and business industry awards, we must be on to something.

Work with us on a project so you can experience the benefits of our 30+ years of experience combined with a straightforward process. Call us at 952-697-5269 or complete our contact form.

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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