Over the last 30 years, Media Relations has earned a strong reputation for our ability to assist companies with successfully launching new products. By using marketing best practices, we help businesses avoid the common and costly mistakes that can derail a product introduction.
There is a logical order to how a new product should be introduced, beginning with a well-designed website. Media coverage is the best promotional tool because it gives your product third-party credibility, it’s easy to repurpose in other promotional channels, and with our Pay Per Interview Publicity®, you are charged by the story we arrange, not per hour we work.
Media coverage is the perfect tool for companies whose products are in the early stages of the Product Lifecycle. The Product Lifecycle is a basic marketing concept. Your product’s stage in the Product Lifecycle affects how you should promote it.
The Product Lifecycle describes the stages products go through from their introduction to the marketplace and their final farewell. The four stages are:
- Introductory: When a product first enters the marketplace
- Growth: When more people are learning about the product and sales are growing
- Maturity: When the target audience is generally familiar with the product and sales are steady
- Declining: When product sales are dropping
When your product is in the Introductory or Growth stages, use Reach and Teach marketing tactics to educate consumers about your product. Media coverage is an excellent way to Reach and Teach your audience. One media story can reach tens of thousands ‒ or even hundreds of thousands ‒ of people. And media stories often allow much more time and space than ads. Media coverage enables you to explain your product’s benefits in detail.
Also, media coverage is probably much more attainable than you think. Our publicists are industrious and creative. They think of story angles that attract the media’s interest. Find out what happens to your sales when your business or product is showcased in newspapers or magazines, or on television or the radio.
And when your product enters the later stages, we can help you as well. Products in the Maturity or Declining phase should use Reach and Remind tactics. With Reach and Remind, the focus is on keeping a product top-of-mind for consumers. Your target market is probably already aware of your product’s benefits, so you’ll want to use simple, short reminders of the product. We can help you get set up with digital ads that reach a carefully targeted audience.
It can be very challenging to introduce a new product. But it can also be extremely rewarding. We’d like to help you teach more people about what you offer. We have the marketing knowledge and the affordable pricing you’ll appreciate.
Media Relations is recognized for helping our clients’ businesses to grow. We’ll help you leverage the resources of our full-service agency to tell a wider audience about your product. Call us at 952-697-5269 or complete our form. Let’s talk about the promotional tools that can best help you.