How to tell if a marketing company is the right fit

Media Relations Agency celebrates our 35th anniversary next year. According to a 2020 marketing industry analysis, of the thousands of U.S. marketing agencies, only 8% have made it to this 30-39 year bracket. While that speaks volumes about our professionalism, experience and happy clients, does it mean we are the right agency for your business? Here are some things to consider. 

Before hiring any marketing agency, determine whether that agency does the type of work you need. Do you need product publicity? Or, are you looking for investor relations and perhaps even crisis communications? 

Marketing agencies that have been around awhile have likely developed strong expertise in a specific niche. Hiring an agency immersed in its craft means you’re more likely to get advice and recommendations based on real-world experience.

Media Relations Agency specializes in product marketing. We’ve spent decades becoming experts at helping companies tell their stories through earned media coverage, content writing, social media, email marketing, websites, digital advertising, video production, infographics and influencer marketing. We also help companies with their Amazon presence. Some clients, for example, just want to use wire services to issue press releases. While we will do that when requested, we prefer to be more hands on than that. 

Once you’ve identified a list of potential agencies, look closest at the ones that are the most established. Here’s why experience, professionalism and integrity are essential.

  • They won’t waste their time (and yours) talking with the wrong reporters and producers. Media Relations Agency’s publicists don’t just have media contacts. They have trusted relationships with reporters and producers. Accessing our proprietary media database compiled over the last three decades, they know who is most likely to cover a story and report on news within your industry.
  • They will be realistic about results. Overpromising doesn’t serve anyone. When we pioneered Pay Per Interview® nearly 35 years ago – guaranteeing results for our clients’ marketing dollars – we had to become the best at arranging media coverage or we wouldn’t get paid. We apply that same performance-based approach to everything we do.
  • They know how to tell an interesting, meaningful story. Agencies that outlast their competition have done so by serving their clients well. All our content is written to Media-Grade Content® standards, which means it would pass the media’s stringent litmus tests for writing style, credibility, accuracy and relevance (among other criteria).  
  • They will act efficiently on your behalf. A team that has worked closely together for years, and has successfully served hundreds of clients in close to 100 industries, will have processes in place to apply to nearly any client and situation. We apply our six-step Strategically Aimed Marketing strategy (SAM 6®), which evolved from our desire to consistently deliver on-point marketing based on a solid marketing foundation.  
  • They know how to stay relevant. Marketing professionals who don’t value ongoing learning can expect to have a dwindling client base. That’s not us. Our longevity comes from placing a high priority on evaluating and integrating new ways to reach our clients’ audiences while still nurturing our roots. Traditional media coverage remains the undisputed champion for third-party credibility at affordable pricing.

We would love the opportunity to talk with you about our depth of experience, processes and deliverables. If we’re the right fit for your marketing needs, I hope that you might consider working with us. Please contact us at 952-697-5269 or complete our contact form.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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