How to simplify your product marketing

Product marketing has become much more complicated since Media Relations Agency first launched our business 35 years ago! Today, companies use many specialized marketing skills to effectively reach and motivate people to buy. It is still possible to simplify your product marketing by using a full-service agency.

Lace up your running shoes 
One of our core values is ongoing learning. That’s by necessity. Keeping up with product marketing tools and trends requires stamina and lots of energy, in addition to experienced talent!

The marketing environment changes constantly. Technology evolves. People search for information differently from one year to the next. As a product marketer, you must either have the strategy and knowledge to properly identify and implement the best ways to use your marketing budget or be prepared for your competitors to grab part of your market share.

Professional experience matters 
Most marketing agencies only survive about five years. My guess is that some of those now-defunct agencies weren’t able to keep their skill sets updated. Others may have been too narrowly focused. Maybe they specialized in social media marketing but couldn’t build a website. Or they were really good at SEO work but they couldn’t arrange the media coverage that would prompt people to search online for their clients.

The old saying, “Jack of all trades, master of none” may apply.

That’s not us.

Here’s your reality check
Everything in product marketing has become more competitive. To emerge as a frontrunner:

  • You may need a good media story one month and a great video the next.
  • You will absolutely need for your website to look good and function well.
  • You need to rank high in Google searches.
  • Businesses are increasing their content marketing budgets. So, you’ll need a good content marketing writer.
  • Customer experience is a huge priority now. Your social media posts and responses had better be prompt, on point and relatable.
  • Unless marketing is your full-time job, you can likely benefit from having an experienced marketing strategist managing your campaign and helping you make good decisions.

The simple solution is to hire a full-service marketing agency 
Media Relations Agency is a full-service marketing agency. That means we have the right variety of experienced, skilled marketing professionals on staff. When a need arises, our clients don’t have to search for talent. Nor do they have to spend time getting a new agency up to speed.

Our clients commonly ask us to handle marketing tasks that are above and beyond our typical scope of work with them. Can we produce a 45-second video? Create a sales brochure for a new product? Can we troubleshoot an ecommerce issue? Design a logo? Create an Amazon storefront? Manage an influencer campaign? Reach out to local TV stations to arrange media coverage?

Yes, of course we can! We have the talent and experience to do the work, we’re already familiar with the clients’ products and messaging, and we’re confident we will do a good job.

Here’s another way to simplify your product marketing. Allocate a specific monthly budget, then work with our team to determine how you will use it each month. We recommend starting with $3000 to $3500/month.

If having access to our full roster of skilled marketing talent, and having a predictable monthly marketing budget appeals to you, call us at 952-697-5269 or use this form to learn more about how we work.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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