How to reach one million people with your company’s story

Media coverage is such an underutilized promotional tool. I’m always telling people that using it is the most effective way to tell your story. A recent experience we had at our agency really illustrates this point.

Our publicists were pitching the media asking if they would be interested in doing a story about Lonny’s best-selling book, “The CEO’s Guide to Marketing.”  One of the hosts from Forbes Books Radio was interested and conducted a 20-minute interview with Lonny. During the interview, the host asked about Media Relations Agency’s pioneering Pay Per Interview® pricing model, which gave Lonny the opportunity to explain how we have consistently helped clients leverage their marketing budgets over the last 30 years.

This is how the magic happens

This interview was broadcast to 200 radio stations across the country, reaching an estimated 500,000 business leaders across the country. It is also posted to the Forbes Books Radio website and on iTunes, which extends its longevity and reach.

The amount of good this will do for our business is substantial. It’s been a joy watching our website traffic and the book sales climb. We’ve also earned new business because interviews such as this are prompting leaders to read “The CEO’s Guide to Marketing” and want to work with us

Listen to the interview here.

My point is: Media coverage opens doors. It brings your story right into people’s living rooms. It’s influential.

If you’re ready to amplify your exposure, request a free consultation. And don’t forget: We charge per story we arrange. So unlike those other agencies, you’ll see a definitive return on your investment. Want more? Click here for our Breathe Right white paper.

*  As I’ve explained before, reporters are often your best messengers. Here’s why.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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