Media coverage is such an underutilized promotional tool. I’m always telling people that using it is the most effective way to tell your story. A recent experience we had at our agency really illustrates this point.
Our publicists were pitching the media asking if they would be interested in doing a story about Lonny’s best-selling book, “The CEO’s Guide to Marketing.” One of the hosts from Forbes Books Radio was interested and conducted a 20-minute interview with Lonny. During the interview, the host asked about Media Relations Agency’s pioneering Pay Per Interview® pricing model, which gave Lonny the opportunity to explain how we have consistently helped clients leverage their marketing budgets over the last 30 years.
This is how the magic happens
This interview was broadcast to 200 radio stations across the country, reaching an estimated 500,000 business leaders across the country. It is also posted to the Forbes Books Radio website and on iTunes, which extends its longevity and reach.
The amount of good this will do for our business is substantial. It’s been a joy watching our website traffic and the book sales climb. We’ve also earned new business because interviews such as this are prompting leaders to read “The CEO’s Guide to Marketing” and want to work with us
My point is: Media coverage opens doors. It brings your story right into people’s living rooms. It’s influential.
If you’re ready to amplify your exposure, request a free consultation. And don’t forget: We charge per story we arrange. So unlike those other agencies, you’ll see a definitive return on your investment. Want more? Click here for our Breathe Right white paper.
* As I’ve explained before, reporters are often your best messengers. Here’s why.