When someone is famous, they are called a celebrity. When a product is famous, it’s called a brand. To launch a new product – your company’s rising star – you might try talking to the guy standing in front of you at the supermarket. Or, you could tell your product’s story to the equivalent of a packed stadium. How much more business might you have right now if your product had just been featured in the traditional media or a digital news story, and you learned how to amplify that story’s impact to further increase its reach?
There’s not much better than getting the media to run a story about your product, whether traditional or digital. It’s like an endorsement on steroids. There’s also not much better marketing that bragging about being in the news. But most sales and marketing professionals often juggle a lot of responsibilities. Many find it difficult to stay current on PR and digital marketing strategies, let alone implement them.
So we’ve created an affordable way to help you zero in on precisely what you need to do get noticed in the media and online, and start laying the foundation for turning your new product into a celebrity. Best of all, our newsie bundles – appropriately called Rising Stars – are based on our successful SAM 6® six-step marketing process, described in Lonny Kocina’s best-selling, award-winning book, “The CEO’s Guide to Marketing.”
Our rising star can help your rising star
The idea of just getting out there in the news works all the time. Consider those celebrity appearances on late-night TV to promote their movies. Media stories are high-level, serious business. And we’ve spent decades tweeking and refining the processes of 1) arranging the media story, and 2) helping our clients brag about it. As a matter of fact, we have made millions of calls the media and have persuaded tens-of-thousands of reporters and producers to do stories about our clients’ products.
As with any great publicist, we’ll provide you with what it takes to publicize your new product:
- One news story. Sometimes it may be a blogger informing their audience about your product. Sometimes it’s a national news outlet.
- An email to brag about your media coverage to clients, prospects and employees and link to the story.
- Two blog posts that talk about your media coverage and link to the story.
- Plus two Facebook posts, two LinkedIn posts and five Tweets that link to your blogs or the actual media coverage.
Complete this form if you’re ready to start bragging and make your product a media celebrity. Or, call us at 952-697-5269 and we’ll connect you with someone who will lay out the red carpet for you.
