In business, there’s a constant and often overwhelming need for fresh content. But strong content writing requires skills that may have nothing to do with your core business. In many cases, hiring a professional writer makes sense. Just be careful who you trust. Even though content writers remain anonymous, whoever you hire will become your company’s voice through their words.
Producing quality marketing content is not an easy skill to develop. Our writers love what they do, and it shows in the caliber of their work. Here are four questions we suggest you ask before hiring a professional writer.
- What is their depth of experience writing for your industry? When you’re close to a subject, it’s easy to slip into slang that may confuse outsiders or those new to your industry. Worse, writers may produce content that makes it obvious they don’t understand your industry or product. A benefit to working with Media Relations’ writers is that we’ve written for at least 80 different industries. We’re also not youngsters. We can draw on our substantial life experiences. Our writers can translate your industry-specific language into relevant, consumer-friendly content all readers will understand. Even if it’s very scientific!
- Will they produce media-ready content? You need credible content. We’ve been writing for the media for more than 30 years. We’ve developed a proprietary process called Media Grade Content® that passes the media’s tough litmus test for quality content that their audiences will read and believe.
- How will they ensure their writing is on point and in keeping with the company’s brand positioning? Close attention should be paid to your key messaging, market and goals. You also want your content to speak to your audience with a consistent voice and style. Our writers follow each step of the proven SAM 6® process as outlined in the award-winning, best-selling book, The CEO’s Guide to Marketing.
- Can they write well? You might be shocked by how many people list “writer” on their resumes but lack a real aptitude for writing. Ask for samples of their work. Is it clear? Does it demonstrate subject knowledge? Does it grab your attention with valuable information or is it fluffy without much substance?
Maybe there’s a looming deadline for your next newsletter. Or, perhaps you just have projects that need some light editing or proofreading, so they don’t go out with embarrassing errors. Our suggestion is to save yourself the stress of trying to find the best writer for your content projects. Media Relations offers affordable content packages starting at just $580/month.
Call us at 952-697-5269 or use this form. You’ll love the results.
