How to get more ROI from your videos

Demand for Media Relations Agency’s video production services is increasing. This is indicative of an industry-wide trend. In a 2021 Content Marketing Institute survey, 83% of marketers reported videos have become more important. Here are four things you should know about using video to market your products and business.  

What’s behind video’s popularity? 

Last year, Pew Research found that 81% of U.S. adults use YouTube. In fact, YouTube’s popularity spans relatively evenly between gender, age, income, education and other key demographics. 

While that doesn’t mean YouTube should be your primary marketing platform (because people watch videos for many reasons besides influencing their purchase decisions), it does indicate that videos deserve a place in most marketing campaign strategies. 

The first thing you should know about videos is your intended objective. For example, will your video be used as a sales tool? To position you as a thought leader? To create more brand awareness? To assist current buyers by answering common questions? To distinguish your business from your competitors? 

The second thing to know is that videos featuring key opinion leaders, influencers or subject matter experts tend to produce superior results. This is likely because their delivery is more polished, professional and credible. 

But the absence of an expert shouldn’t dissuade you from producing videos. In addition to live action videos, Media Relations Agency produces many alternative video formats including motion graphics and whiteboard explainer videos. Our sizzle reels are a particularly popular way to showcase earned media coverage. 

The third thing you should know is that the secret behind great-performing videos is when they are less about technology and more about marketing strategy. Media Relations Agency’s Strategically Aimed Marketing will give your videos an edge. Our certified SAM 6 marketing pros know the best content to include, and how to both amplify and optimize your video, so it  performs well after it’s posted. 

The fourth thing to consider is whether you have the talent and resources to create a video that will achieve your marketing goals. If you don’t have the in-house time or expertise, call us at 952-697-5269 or use this form to learn more about our video production services. 


For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Katie Hanson

Katie gathers inspiration and keeps up with design trends. “I am driven by my desire to learn more about web and graphic design, and by the high standards for quality work that I set for myself. Plus, I enjoy bringing new ideas to our team!”

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