How to get in touch with the news media

At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers coming across multiple news clips of your product being featured in the news. Media stories are product demos on steroids! They are trusted, third-parties running positive stories describing your product’s benefits. It’s no surprise that Media Relations Agency gets dozens of inquiries each month from companies asking us to help them get in touch with the news media.

We have put more than 1,000 clients in touch with reporters who were eager to talk with them. We’ve been arranging product publicity for more than three decades. If you have the right product or service, news stories can create a brand quicker and cheaper than any other promotional method. Get enough news stories, and your product may achieve a celebrity status that has a monumental impact on sales.

To get into the news, you need a story that’s relevant to the reporter’s audience. It should not be too commercial and it helps to have a timely hook. Be prepared to think on your feet. If the station or publication has already done similar stories, be ready with a fresh angle. Always remember that you’re serving the media first. This increases the likelihood that you’ll get your messaging communicated in the right way, to the right audience.

I’ll be honest: Some products are easier than others to book in the news. Most of Media Relations Agency’s publicists are former journalists and that’s one point we all agree on. We routinely rely on our reporting backgrounds, our extensive history as publicists and our group brainstorming to get our clients the best possible media placements.

Product media coverage is more attainable and cost effective than you may think. You could say we operate like a dating service: We match companies with reporters. And the best part is with our Pay Per Interview® pricing model, we charge per story we arrange, not by the hours we work. That means you always get coverage for your money.

News stories offer the opportunity to talk about your product while your audience is at ease. When folks are reading a magazine, perusing the internet or watching TV, you have their attention. And when your product becomes the content, people are interested in what you have to say.

Give us the chance to become the publicists for your product or service. Most business-related news stories are no accident. They happen because people like you hire publicists like us for their products.

Do your products have a publicist? They deserve one. If you have a product or service you would like to see in the news, complete our online form or call us at 952-697-5269.

Written by Jennifer Hanson

Senior Publicist Jennifer Hanson has been with Media Relations Agency since 1997. She plays an integral role in strategic media planning and clients’ campaigns. Jennifer has secured thousands of interviews and placements in radio, television and print. Her creative approach has earned her numerous company awards for excellence, and placements with top media outlets across the country. Jennifer has expertise in working with national broadcast outlets, and has placed her clients in such shows as Oprah, The Today Show, Weekend Today, Fox and Friends and others.

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