How to avoid the biggest content marketing blunders

When you write hundreds of thousands of words each year, mistakes are bound to happen. Back in 1631, bible typesetters forgot to add the word ‘not’ to one of the 10 Commandments, earning that edition the nickname: the Wicked Bible. As professional content writers, we know that while people are willing to forgive and even laugh at some content blunders, others can ultimately do significant brand damage. 

Brand damage doesn’t just happen when there are socially unacceptable bloopers. More often, it happens when content turns people away and they don’t come back. If a story confuses people or they believe it is irrelevant to them, they may not give you another chance. In marketing, you must touch people repeatedly with your messaging. Each article, press release, newsletter, blog, webpage and social media post must be on point. Otherwise, you’re giving your competition an opening to snag your customers. 

You may lose your audience, as well as valuable media opportunities, if you produce:  

  1. Content that misses the mark. Content that has no purpose may sound nice, but it doesn’t guide audiences to think feel or react a certain way after reading it. No one wants to spend precious marketing dollars on sub-par writing that won’t get results. Media Relations Agency uses our proven Media Grade Content® strategy to produce content that would pass the media’s stringent bar for quality. News outlets often run stories we’ve written for our clients without changing a word. We take that as a huge compliment. 
  2. Content that is too wordy. Extraneous words can dilute your message and hamper comprehension. Don’t try to say everything. Top producers and reporters have told us stories longer than two pages often indicate the writer has a poor grasp on what’s most important. We’ve taken their advice to heart. 
  3. Content with inconsistent style or sloppy formatting. If you are not paying attention to these details, your customers may wonder what else you’re willing to let slide. 
  4. Content that is overly promotional or too enthusiastic. Readers want to know what’s in it for them. Sales pitches do not make compelling content marketing. Nor does the commonly overused exclamation mark. A while back, a writing applicant submitted her resume and a sample blog for our consideration. She was consistent! She ended nearly every sentence in both documents with one or more exclamation marks!! It was annoying! We did not hire her!  

Professionally written content reinforces your expertise and nurtures trust in your brand. It will lead readers confidently into the buying process. 

Content writing is often cited as the most commonly outsourced marketing service. Our professional content writers can be your trusted shortcut. Call us at 952-697-5269 or use this form. Try us for the next six months. You’ll like the results. 

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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