How much should you pay a professional content writer?

If you are currently working with a skeleton staff, more of your marketing writing responsibilities may be falling to you. A contract writer will be more economical than hiring someone, but you need to be strategic about who you hire. Someone with a strong marketing background can be a much-needed asset right now. How much should you pay a professional content writer? And what questions should you ask before trying someone on a project? 

Content marketing isn’t something you can ignore until this pandemic is over. It is one of the most effective ways to increase engagement, educate audiences and drive sales. Marketers who place a priority on blogging are 13 times likelier to see positive ROI. It’s no surprise that there are so many freelance writers and content writing services available. 

You can find just about any type of content writing fee structure. Some individuals charge a few cents per word. Some content agencies charge an enrollment fee and a monthly fee, in addition to fees for individual articles. 

But the cost of using a freelance writer/writing service is more than financial. As CEO Lonny Kocina explains, “A brand is the definition people hold in their minds of your company and its products. That definition is built in two ways: by what people are told, and by what they experience when they use your product.”

In other words, when considering the cost, you should factor in whether the content increases the value of your product in consumers’ minds, decreases the value or has no effect whatsoever.  

When we write content for our clients, we use our proven Media Grade Content® strategy to produce quality, relevant content readers find worthy of their time. Done right, your marketing content will establish your expertise and nurture trust in your product. It adds value to doing business with you. 

Here are three things to consider before hiring a professional content writer: 

  1. How much does this person know about marketing? Your content should not exist in a vacuum. It should support your sales and marketing goals, convey your key message points and clearly target your primary audience. Does this writer understand the big picture or are you comfortable sharing it with them? Media Relations Agency’s writers produce content rooted in the SAM 6® system which unifies the marketing process and ensures everything written is on point. 
  2. Will the content be too generic? Be very careful not to waste your budget on content that may also apply to your competition. You need and deserve content that is specific to your business and your product without turning people off because it sounds overly commercial. Well-written content leads people into the buying process without resorting to heavy-handed sales messages. The writer should be able to sort through information that is common knowledge, and present your content in fresh, new ways. Each piece of content should offer something unique and relevant.
  3. How well does this writer know your industry? Your reputation is on the line. Your content should position you as an industry expert. Hire someone who is already armed with the right resources and knowledge. Our writers are involved with virtually every area of our clients’ marketing program, from press releases and pre-written articles to website content. So when we write a blog or social media post, we have ample familiarity and context. 

Whether you need one blog or you need help maintaining an ambitious social media content marketing schedule, we offer options to meet your needs. Our affordable content packages may be the right starting point for you. However you choose to work with us, our writers will create professional content that moves you closer to your goals. Call us at 952-697-5269 or complete this contact form

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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