How can you incorporate daily routine into site, search and social marketing?


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I got a request to show some samples of how you can set up content chains around your daily activities.  When you use your site as the source of approved content about your company it can serve three purposes: Site, Search and Social.

1. Site: Make your site updates accumulate over time into a resource for your visitors.

2. Search: New content adds to the material by which the search engines will index you. Be sure to include your customers’ common search terms.

3. Social: Through both syndication and sharing, your content is made portable and available through all of the new promotional channels now available to businesses today.

Through our Web process we develop the infrastructure, posting guidelines and training. Always watch for opportunities to turn a 1-to-1 conversation into a 1-to-many post.


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.

Written by Jason Kocina

Jason has been teaching businesses how to turn their Web sites into profit centers since 1995. Using his extensive experience in design and development as well as marketing, Jason specializes in bridging technology and business by connecting clients’ needs with technological possibilities. He can quickly review any scenario and determine how best to help a client. Soft spoken, caring and responsible, Jason easily connects with everyone. He is especially great at explaining ideas and concepts to non-technical people.

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