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Did you hear the news? Our clients love being talked about

by | Jan 22, 2018 | Advice & Tips

Arranging Media Coverage

We love it when people talk about us. Why are they talking? Because Media Relations Agency is the expert at arranging  media coverage that can be repurposed as hard-working digital content. Work with us, and soon people will be talking about you, too. Both traditional and digital media stories can easily flow into other digital channels, gaining you a lot more attention.

We can grow the mileage from one press appearance. The media stories that Media Relations Agency arranges are more than a few minutes on television, radio or time spent reading a magazine or newspaper. This earned media coverage also serves as a credible, flexible marketing tool.

One way that we recommend clients repurpose their media coverage is by sharing it in a newsletter. Media coverage makes compelling newsletter content because it is newsworthy. It gives you a reason to reach out to your database without a heavy sales focus. And, if you sell business-to-business, sharing the media coverage demonstrates to your customers how you are supporting your brand in the marketplace. Newsletters are also practical. They enable you to share your media stories with customers who may not have seen them the first time around.

We can write your newsletters on a monthly or quarterly basis or as they are needed. They are an effective way to stay in touch with your customers and gain the interest of hot prospects.

If you want to get people talking about your business or product, contact us at 952-697-5269 or fill out this simple online form. We’ll tell you about everything we can do to arrange your product publicity and about how we can maximize its effect.

Written by Kris Best

Written by Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.

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