How to get publicity: Call Sallie Crowl

When you’re looking for a professional to arrange publicity for your product, you need an experienced publicist who has a track record of success. How many stories does a publicist need to arrange to be considered experienced? One hundred? Three hundred? How about 1,000?

Publicist Sallie Crowl estimates that in her seven years with us, she has arranged about 1,000 stories for our clients. That works out to an estimated three stories a week. She has achieved such success through creative pitching, perseverance and a sincere belief in what publicity can do for a client’s business. She is convinced that media stories are the most credible, engaging, effective way to spread the word about products.

Arranging media coverage is not just a job for Sallie. It’s a passion. When she watches or reads media stories, she analyzes, “Why was this interesting to me? What made me tune in to this?” She applies her personal experience, along with what she learns from talking with the media every day, to the stories she builds for our clients.

This enthusiasm is one of the reasons clients turn to Sallie. She explains, “I truly believe that PR is one of the best channels to reach consumers. It’s not an ad that consumers tune out. It’s a news story. I really believe in what media coverage can do for our clients’ businesses. When you believe in something, that translates into success.”

It takes creativity to find fascinating angles for every product. And creativity is what Sallie’s got. She uses an array of techniques, such as playing to seasonal topics or awareness months, to frame our clients’ stories in a mediagenic way. Mediagenic is our term for content so intriguing that the media will be proud to share it with their audience, and consumers will drop other pursuits to take note of it.

Sallie can put her skills to work arranging media stories about your product or organization, too: stories that flow seamlessly into your website and social streams, creating an ocean of searchable content.  Whether you’re new to promoting your product with publicity, or you’ve used this highly effective promotional channel before, Sallie is a great partner. She can come up with intriguing angles that draw media attention to your product. She knows which media outlets would be effective platforms for your product, and she has a national network of media contacts to help make stories happen.

Call Sallie right now at 952-697-5240 and see what angles she can brainstorm for your product. Or, you can e-mail her at She’s on the phone with reporters and producers every day, and she has the creativity and passion to arrange media stories for you, too.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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