Four truths you should know about the PR industry

As a marketer, you can find a never-ending stream of tips online: Tips to give a striking presentation, tips to make your boss realize you’re a genius, tips to keep dog fur off your clothes. But there are actually only two kinds of tips in the world: tips that can be given away freely, and tips that have to be handled more carefully. This blog is about the second variety: the kind that are a little edgy; the kind that are substantial enough to be called “truths” instead of “tips”. I’ve compiled four insights into a new downloadable document, Four Truths of the PR Industry, but I need to be a little careful about distributing it.

Media Relations is providing this resource because we want to help you use PR to your advantage. Publicity can supply your salespeople with media clips to show during sales calls, and it can pave the way for sales by getting out the word about your product. We’re not being completely altruistic about providing this information; we want to show you what we do differently from other agencies.

But we can’t just give away our strategy so easily. To get this downloadable document, I’ll ask you to fill in a short form. This makes it less likely that you’re our competition across the street (or across the continent).

Now, I’m not saying that this document will win a Nobel Prize. But I do think it could be an eye-opener about how you can use media coverage to promote products. It will also explain the difference between publicity that’s low-hanging fruit and publicity that’s scalable (and share how we make publicity scalable). And, it will clear up a general misperception about PR firms and publicity agencies. My goal is to help you bring your message to a captivated audience while spending your funds wisely.

Publicity has a great return on investment; it not only reaches an initial audience, but can be reused again and again as website content, advertising and as a personal selling tool. But you have to know how the system works.

To download this document, just click the link below and complete a short form. Then you can view it right away. It will arm you with a little more PR “street knowledge”. I will follow up with you to see if you have any questions.

I want you to have the inside track to promoting your products with publicity. Take me up on it.

Click here.

Written by Mike Danielson

Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Focused and driven, Mike excels at client service and creative development. “I try to help everyone equally. Some will become clients and even long-term friends.” Many also benefit from his extensive connections within the health and nutrition industries. Clients who work with Mike typically comment about how much they learn from him. Mike comments, “I enjoy teaching people how to use solid marketing principles vs. a gut feel when selecting promotional channels. I’m willing to spend long hours helping navigate through all of the other actions that comprise a well-integrated marketing campaign.” Faced with any obstacle, Mike will fight for a win. He admits, “I get nervous if there aren’t barriers to accomplishing goals.” His cause for celebration is when his team’s hard work pays off in great earned media coverage, long-term client relationships and referrals.

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