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Exhibiting in 2018? Better get your content written!

by | Jan 19, 2018 | Advice & Tips

Event Content Marketing

Thousands of professional shows, conferences and seminars will take place across the U.S. this year. If you plan to exhibit at any of these events, it’s time to plan your content marketing tactics and get your key pieces written. Media Relations uses proven Media-Grade Content® strategies to help our clients get out the word and increase booth traffic.

Use words to your advantage

There’s a lot of competition for attendees’ attention. When you’re smart about your content marketing strategy, you’re more likely to:

  • Get more people excited about stopping by your booth
  • Draw fewer tire kickers and attract more motivated prospects
  • Set up productive meetings to take place during the event  
  • Deliver your key messages to attendees even if you aren’t able to personally talk with them
  • Deliver your key messages into the hands of prospects who are unable to attend the event

Media Relations’ writers are well-versed in engineering integrated content marketing campaigns that start before the event, continue during the event and remind attendees about our clients after the event. Elements we typically use to create a buzz include:  

Be sure to allow ample time for compelling content to be written and polished. We’ve shared more content marketing tips here.

How to budget for content writing

Your show participation is a significant investment. Do all you can to get noticed. We suggest that clients earmark a minimum of $1500 for a customized event content marketing bundle designed to maximize their reach, and create desire among members of their target audience.

Get started by completing this form or by calling Becky at 952-697-5269. Let’s help you determine what content pieces you need to support your 2018 exhibiting plans.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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