Empathize with Your Customers to Keep Them Coming Back

United around the tableTake a walk in your customer’s shoes with a new business strategy. The art of empathy is a contemporary and growing idea among business professionals in 2013. Leaders are beginning to focus their aim away from the customer’s wallet, and instead are striving to understand the world from the customer’s perspective. Wired Magazine states that empathy is a “revolutionary force for change” as a “future-proof” business strategy in 2013. You can personally discover this innovative approach with Jeri Meola’s seminar, “If Your Don’t Take Care of Your Customer, Someone Else Will.”

“If You Don’t Take Care of Your Customers, Someone Else Will” is a FREE customer empathy seminar provided by MarketSmart Academy on May 14, 8:00 AM to 10:00 AM. Jeri Meola dives deep into helping organizations understand their customers–a critical element in decision making, learning, and judgment to support their vision. Jeri Meola is the founder and President of SMS Research Advisors, and she has been a “Voice of Customer” advisor for visionary business leaders at some of America’s most admired companies, including 3M, Deluxe, Toro, Hearth and Home Technologies and C.H. Robinson.

To register for this FREE seminar, click this link. Register today, space is limited. You can also find more about Jeri on her LinkedIn page here.


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Written by Cynde Bock

As Marketing Manager, Cynde is responsible for helping to identify businesses for which our family of services would have the greatest positive impact, and establishing dialogs with key decision-makers within those companies.
She also serves as the lead recruiter for the Kocina family of companies as well as coordinate class offerings, registration and communications for MarketSmart Academy. With her educational background, she also fulfills a role as one of our trainers.
Cynde’s top strengths are Focus, Achiever, Responsibility, Maximizer and Relator. With that combination she does her best to be a purposeful and positive difference maker with excellence, joy and a “can-do” attitude.
She enjoys accepting new challenges and is highly conscientious in the planning, follow-through, and organization of new projects.
Cynde is spiritual and kind. She’s got a perpetual smile on her face and in her voice.  She is also a “Jill of all trades”, pitching in whenever we need an extra hand.