The most effective ways to repurpose a great news story

A typical TV news segment Media Relations arranges will tell tens of thousands of viewers about the benefits of one of our client’s products. And that’s just the start. Clients typically ask us to repurpose each media story for their digital marketing. The same news story will now have a dramatically expanded reach; it’s a sales resource that will be available 24/7 to explain the product’s benefits.

No matter how much communication technology changes, media appearances still have a real “wow” factor. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications. Repurposing media coverage is using this fascination and third-party credibility to your advantage.

Beyond your website, media placements can also liven up your social media posts. They add variety to your Twitter, Facebook and LinkedIn activity. They give you a fun announcement to make: You will be among the elite few who can announce that your product was featured on television, on the radio or in an article.

When individuals appear on the news, they seem a bit like celebrities. When businesses are highlighted on the news, they are perceived as more established and credible.

Audiences are aware that a bar must be hurdled for products to appear in media stories. And it’s always good for customers to see a third party discussing the benefits of your product.  Feel the increase in respect when you show customers and colleagues that you or your product were on the news

Most of Media Relations’ publicists have extensive media experience. Before your media appearance, we’ll coach you how to communicate your key messages effectively. Then after your story runs, we can help you repurpose it by:

  • Sharing it on Facebook
  • E-mailing it to clients and prospective clients
  • Writing a blog post about it
  • Announcing it on Twitter
  • Sharing it on LinkedIn
  • Linking to it with digital ads

Media coverage is one of the best ways to promote products, and social media is one of the best ways to extend the reach of your media coverage. Call 952-697-5269 or complete our contact form. Let’s get some media stories arranged for you.

Written by Heather Aarre

Post-it notes should have been part of Heather’s stock portfolio. “I should have invested in them when they were first invented,” she confirms. “I would have a nice little nest egg set aside with the amount I use daily.” Heather is an achiever and arranger who loves to make lists and check tasks off when complete. “I think that’s what makes an account service professional effective.” Heather knows that details and being proactive are key to a successful campaign. “You can’t be afraid to take initiative and you must pay attention to details; catch the little things that are mentioned in meetings that tell you how you need to move forward. That is how I contribute to our overall client satisfaction.” Heather also enjoys keeping on top of the technology that supports our clients’ needs. For example, she says, “YouTube is continually changing its platform, so staying knowledgeable about what they offer, and how to actually upload a video with the latest available for the client now has become a checklist item, too.” She confirms, “Organizing multiple layers of details is my favorite part of my job.”

WordPress Video Lightbox Plugin