The media’s lead times range anywhere from two to three weeks to three months or longer. If you want to see your product in the news in time for a specific holiday or event, it’s smart to start early.
Right now, our publicists are calling reporters and producers with story ideas for May, June and July air/publication dates. They are also pitching products for November and December holiday gift buying guides. (The holidays really DO start early in the PR world!)
If your product fits with one of the media’s hot topics below, we need to start working with you now. We may still be able to get you into some of the media’s Mother’s Day stories, for example, but only if you act fast.
Hot story angles:
May
- Mother’s Day
- Better sleep month
- Hypertension awareness month
- National arthritis month
- Physical fitness and sports month
- Stroke awareness month
- Women’s health month
June
- Father’s Day
- Skin cancer awareness month
- Gardening month
- Wedding trends
July
- Places to go, places to see
- Disability awareness month
- Herbal/prescription awareness month
Call me at 952-697-5269 or email me at Heather@MediaRelations.com to get started. I can tell you what steps you need to take to get your product mentioned in the news!
Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says.
With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.”
Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds.
When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”
