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Do I need to keep a professional content writer on call?

by | May 28, 2019 | Advice & Tips

Do I need to keep a professional content writer on call

Content marketing and content creation budgets are rising this year. Experts predict that nearly half of that content marketing will be done on an ad hoc basis. As these projects arise, they deserve to be treated with priority. Compelling, high-value content creates awareness and increases sales. Content can be well written but if it fails to take basic marketing principles into account, it can fail to do its intended job. With so much riding on your content, it makes sense to give your business an extra edge by having a professional content writer on call.

You probably outsource other professional services to trusted experts, especially if you don’t need them on a daily or even weekly basis. Treat your content writing the same way. The quality of your content is a huge reflection on your business. Poor grammar, for example, may cause some people to wonder what else you’re willing to let slide. Would you pay a few hundred dollars for well-written content?

One reason why Media Relations Agency’s on-call writing services are in demand is that we screen our writers to ensure they have superior writing skills. They know how to communicate clearly and effectively. By applying our Media Grade Content®, they deliver content that attracts clearly defined audiences, drives people to action and educates people about your product.

We’re also convenient. Businesses simply put money on account then contact us when they need something written. They have peace of mind knowing their content will be written by marketing professionals who have plenty of life experience. We have written for more than 70 different industries. We’re not just kids out of college.

You want content that sounds credible, informative and persuasive. We’ll deliver content that is  tightly written, without “fluff” that may sound good but doesn’t add to the meaning.

Whether you need just one blog or help creating social media content for an upcoming project, our hourly or on-call Pay Per Post writing services may be exactly what you need. Our writers will work with you to create professional content that supports your marketing goals. Call us at 952-697-5269 or use this form.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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