Do I need more publicity in 2021?

A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021 if you want to sustain or increase sales. Media Relations Agency has specialized in product publicity for more than 30 years. No one arranges more media coverage than we do. 

Your story may be your industry’s best-kept secret or one of its most talked-about phenomena. Which would you prefer? 

We help make products famous. We’re proud that in 2020, two of the positive articles we arranged ranked among a leading international trade publication’s top 10 most-read stories for the entire year. We helped other clients earn millions of impressions in consumer media coverage. 

If there is media interest in your story, we will find it. How can you be sure of this? We pioneered the Pay Per Interview® model. Our clients only pay for results. We’re not only driven to uncover media interest, we’re also experienced in co-producing stories with the media to help ensure our clients’ messaging is included accurately. 

No, we can’t control the media. Nor do we want to. A huge part of the media’s influence on buyers is its independent third-party credibility. You can’t buy a media story. But our team knows how to provide the right tools and the right follow-through to increase the odds of a successful interview. 

We’re the marketing agency trusted by multi-billion dollar international corporations and privately owned businesses looking to make a difference in their communities. We can provide you with time-tested marketing insights and advice you won’t get anywhere else. 

Learn more about what makes Media Relations Agency unique by watching this entertaining explainer video. Then, if you’d like to have a friendly conversation with a member of our team to explore how we might work together, contact us online or call 952-697-5269. 

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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