January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a fresh approach to your product publicity in 2021, keep reading. Media Relations Agency’s publicists would love to include your business in their conversations with reporters.
What problem does your product solve?
I’ll bet your product does something better, faster or more efficiently than your competition. It’s perfect for a “new year/new you” story! So, why is it still your industry’s best-kept secret? After nearly 35 years of producing international, national, regional and local product publicity, we’ve got the contacts to help you start climbing the ladder of fame.
The media trust us when we pitch a story idea to them because they know we make their jobs easier. Our publicists are seasoned news professionals. We provide the media with every element they need, from Media Grade Content® to thorough segment or article production assistance.
Clients love us for our performance-based accountability. We pioneered the PR industry’s original Pay Per Interview® model way back in 1987. Using this model, we charge clients only for results. Because we’ve got skin in the game, we are motivated to get our clients into lots of media stories!
Being the original performance-based agency has paid off in other ways.
To succeed on our clients’ behalf, we had to quickly become exceptional marketers. Some agencies may be easily distracted by creative ideas that sound great but don’t work in the real world. We’re different. We pioneered processes that ensure everything we produce for our clients is on point, every time.
A couple years ago, Media Relations Agency Founder and CEO Lonny Kocina officially named our processes: Strategically Aimed Marketing®, also known as SAM 6®. He then described all six steps in a book, which quickly became an award-winning, Amazon bestseller: “The CEO’s Guide to Marketing; the book every marketer should read before their boss does.”
To sum up: Media Relations Agency pioneered performance-based product publicity. We literally wrote the book about it. And our unusual 34-year longevity is more proof we do things right.
If you’re ready to change things up in 2021 by working with a product publicity agency committed to achieving results using proven processes, call us at 952-697-5269 or get started by completing this contact form.