Capitalize on what’s new and trending for 2021

January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a fresh approach to your product publicity in 2021, keep reading. Media Relations Agency’s publicists would love to include your business in their conversations with reporters. 

What problem does your product solve? 

I’ll bet your product does something better, faster or more efficiently than your competition. It’s perfect for a “new year/new you” story! So, why is it still your industry’s best-kept secret? After nearly 35 years of producing international, national, regional and local product publicity, we’ve got the contacts to help you start climbing the ladder of fame

The media trust us when we pitch a story idea to them because they know we make their jobs easier. Our publicists are seasoned news professionals. We provide the media with every element they need, from Media Grade Content® to thorough segment or article production assistance. 

Clients love us for our performance-based accountability. We pioneered the PR industry’s original Pay Per Interview® model way back in 1987. Using this model, we charge clients only for results. Because we’ve got skin in the game, we are motivated to get our clients into lots of media stories! 

Being the original performance-based agency has paid off in other ways. 

To succeed on our clients’ behalf, we had to quickly become exceptional marketers. Some agencies may be easily distracted by creative ideas that sound great but don’t work in the real world. We’re different. We pioneered processes that ensure everything we produce for our clients is on point, every time.   

A couple years ago, Media Relations Agency Founder and CEO Lonny Kocina officially named our processes: Strategically Aimed Marketing®, also known as SAM 6®. He then described all six steps in a book, which quickly became an award-winning, Amazon bestseller: “The CEO’s Guide to Marketing; the book every marketer should read before their boss does.” 

To sum up: Media Relations Agency pioneered performance-based product publicity. We literally wrote the book about it. And our unusual 34-year longevity is more proof we do things right.   

If you’re ready to change things up in 2021 by working with a product publicity agency committed to achieving results using proven processes, call us at 952-697-5269 or get started by completing this contact form

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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