There are more than 2 billion blogs published daily. You might think that blogging about your business would get lost in all that traffic, but the statistics say otherwise. Marketers who place a priority on blogging are 13 times likelier to see positive ROI. When we write blogs for our clients, we use our proven Media Grade Content® strategy to produce quality, relevant content readers find worthy of their time.
Here are more reasons to blog for more business:
- Blogs may be more effective than ads. More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they want shorter, interactive content that educates rather than sells.
- Blogging makes your business more visible to search engines. Blogging is responsible for 434% more indexed pages and 97% more indexed links
- Companies that blog more frequently get stronger results. Companies that publish 16+ blog posts per month generated 4.5 times more leads than companies publishing 0-4 monthly.
Blogs are a must-have, whether you target businesses or consumers. Let’s say we write one blog for you to post this week. Perhaps it gets 100 views and 5 leads. If you link to it on social media, after a couple days you may get another 30 views and 2 leads. But wait … there’s more!
That blog is now ranked by the search engines. It can continue to draw people to your website and generate leads for years to come. While you’re focused on your next project, or even while you’re on vacation, that one blog may continue generating views and leads far into the future.
You need the right type of blog content
Done right, blog posts establish your expertise and nurture trust in your brand. Your blog is a place to showcase earned media coverage. It’s a place where you can add value to doing business with you.
We’re a nation of headline skimmers. Unless readers quickly see a good reason to keep reading, they won’t. Blog success starts with audience relevance (58 percent), followed by engaging and compelling storytelling (57 percent) that triggers a specific response (54 percent).
Blog content should not be too salesy. No one likes to be bombarded with promotional content all the time. In fact, posting too much overly promotional content and irrelevant content are two of the biggest reasons people will stop following you.
Well-written blogs will lead people into the buying process without resorting to heavy-handed sales messages. Think WIIFM (What’s In It For Me).
One last statistic: Content writing is often cited as the most commonly outsourced marketing service. Perhaps that’s because good writing is a measuring stick for professionalism. Some people won’t do business with companies that post sloppily written blogs. Poor grammar or punctuation also puts your message at risk for ambiguity and misinterpretation. Great writers leave little room for confusion.
Instead of wishing you had a more robust blog, secure your blog’s future. Call us at 952-697-5269 or use this form. Try us for the next six months. You’ll like the results.