The best way to tell your business’s story

Good storytelling is an essential marketing skill. Stories connect people. They stick in our minds. They trigger emotions. They make us think. They help us remember key points. After more than 30 years of helping businesses tell their stories through the media, we know that those companies that tell the best stories, and communicate them through the widest promotional channels, have a distinct advantage.

Whether a client is brand new or has been with Media Relations for decades, our team consistently revisits each company’s vision and mission. Combined, the vision (where a company wants to be) and mission (how it intends to get there) are the backdrop for any story they tell. As we help clients grow and evolve their businesses, we know those two elements may also change over time.

The best stories also need a What’s in it for Me message. Unless you’re triggering emotion and desire with your story, people are likely to tune you out. Getting people to desire your product more than their money takes persuasion. Telling audiences how you’ve listened to their needs and developed a solution helps to build trust and loyalty that can translate into sales.

While every company has a compelling story to tell, many of those stories aren’t being heard. One of the best ways to make sure your story gets told – and retold – is through media coverage.

There’s no faster and more efficient way to reach the masses with your story than to tell it on TV or radio, in print and on the internet. Media Relations makes that happen every day for our global clientele.

After all these years, it’s still very exciting to turn on the TV or open a magazine and see one of our client’s stories and know we made that happen. We’d love to talk with you about the type of media coverage we can arrange for your business.

Complete this form to get a free publicity estimate. Or, call me at 952-697-5269 to start the process of sharing your story with massive audiences.

Written by Heather Aarre

Post-it notes should have been part of Heather’s stock portfolio. “I should have invested in them when they were first invented,” she confirms. “I would have a nice little nest egg set aside with the amount I use daily.” Heather is an achiever and arranger who loves to make lists and check tasks off when complete. “I think that’s what makes an account service professional effective.” Heather knows that details and being proactive are key to a successful campaign. “You can’t be afraid to take initiative and you must pay attention to details; catch the little things that are mentioned in meetings that tell you how you need to move forward. That is how I contribute to our overall client satisfaction.” Heather also enjoys keeping on top of the technology that supports our clients’ needs. For example, she says, “YouTube is continually changing its platform, so staying knowledgeable about what they offer, and how to actually upload a video with the latest available for the client now has become a checklist item, too.” She confirms, “Organizing multiple layers of details is my favorite part of my job.”

WordPress Video Lightbox Plugin