Are you doing everything possible to reach potential buyers?

Grip an object firmly with your entire hand. All five fingers contribute to your grip strength. This is a perfect metaphor for an effective marketing system. If you’re not integrating the power of all five promotional channels, you may miss out on reaching potential buyers.   

The five promotional channels are: Publicity, Website, Social Media, Advertising and Personal Selling. If your competition is more visible and on point than you are, your messaging might be overlooked. Publicity is the most important because it effectively supports all of your other marketing activities. 

Many agencies don’t even offer earned publicity because they can’t guarantee results. But we started our business with this most difficult promotional channel nearly 35 years ago. And we DO guarantee results with our Pay Per Interview® model. 

Only 8% of marketing agencies have been around for 30-39 years. Our performance-based work ethic has made us tough. It’s made us tenacious. It’s made us thorough. It’s enabled us to stay several steps ahead of marketing trends. 

It’s a big mistake not to integrate all promotional channels  

Many new products don’t ever gain the traction they deserve. Others make a splash early on but then are quickly forgotten. You need a solid marketing plan to keep reminding buyers about why they need your product. 

Repetition is essential in marketing. People need to hear messages at least seven times before they start to sink in. As a whole, your potential customers use all five promotional channels. You must be there as well. As important, your messaging must be consistent across all these channels so you don’t confuse people. 

But here’s the fine print: Your messaging must also be carefully tailored to each channel and market. That’s a juggling act not many agencies are equipped to accomplish.  

We were among the first to integrate internet marketing with publicity. Today, in addition to PR, our services include a full suite of digital marketing services – including websites, newsletters, video production and Amazon store management – as well as digital advertising and content marketing 

We also have a best-selling book, “The CEO’s Guide to Marketing,” about our Strategically Aimed Marketing® Plan system. Because we’re a bigger agency, we couldn’t successfully manage hundreds of client-related tasks week after week without having this system in place. 

On your own, it can be time consuming and complicated to create and implement a marketing plan that consistently targets as many of your buyers as possible. 

Having one experienced team pull together all aspects of your marketing campaign is an efficient way to reach buyers and maximize your marketing budget. By applying our marketing plan system to your business, we will become very familiar with your products, your vision and what you want to communicate to potential buyers.  

Call us at 952-697-5269 and we will help you determine what needs to be added to your plan to make your product famous! Or use this form to schedule time on our calendars.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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