null

Act now if you want your product featured in 2018 media

by | Nov 2, 2017 | Advice & Tips

How much money remains in your 2017 marketing budget? Do you want to get more results out of your 2018 budget? Here are three tips to consider:

1. If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send whatever is remaining to us. We’ll start working on a dynamic publicity campaign to kick off 2018 and make you look like a superstar.

2. To make a splash with media coverage next year, it’s best to start sooner rather than later. Here’s a tip: The media works on stories months in advance. We’re already booking stories that will run well into next year. So act now if you want your product featured in magazines, newspapers and on television in 2018.  

3. You should move some of your advertising budget over to media coverage. Done right, publicity is much more powerful than a typical ad. Many marketers consider it their secret weapon. While marketers are running after individual bloggers to gain influencer marketing, have forgotten the power of the original influencers, the news media. We’ve been working with the media for 30 years; we can help you reach local, regional and national audiences. And because we charge per story we successfully arrange, not per hour we work, media coverage often costs much less than ads.

Many marketers don’t realize how attainable and convincing media coverage is. But I can show you how to make the most of this very effective and surprisingly underutilized marketing channel.

The media is already accepting story ideas for 2018 so let’s bring you aboard and make your marketing campaign a success. Let’s get started today. Call me at 952-697-5269 or fill out this simple form. Media Relations Agency will get your product in the news in 2018, guaranteed.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Marketing vs. landscaping

It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties. Marketing is a lot like landscaping After a long...

Why does generational marketing matter?

There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...

Why do marketers love email marketing?

An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...

Categories

Pin It on Pinterest