If you’re a mid-sized business, do you really need publicity advice that is based on what works for a Fortune 500 company? It’s smarter to follow a strategy that will enable you to reach the masses while making the best use of your budget. Our Strategically Aimed Marketing system (SAM 6®) is scalable. It enables us to work effectively with businesses of all sizes, in just about any industry.
Some PR agencies shy away from earned media because it’s not easy to get. We believe that you should strive for earned media stories for that same reason. Earned media means that reporters and producers believe your story is worthy of sharing with their audiences. It’s a third-party endorsement. That credibility can go far when you’re working to build your brand.
Earned media also reaches the masses. Our earned media placements typically reach audiences in the tens of thousands. We can also show you how to multiply that initial reach so you can benefit even more from the coverage.
Mid-sized businesses should look for a marketing agency that has strong media relationships. Media Relations Agency has been building our proprietary media database for nearly 35 years. When one of our contacts changes positions, we do our best to stay connected with them; plus they will often put in a good word for us with their replacement.
You should also hire an agency that is up front with you about what to expect. We are transparent about everything from our processes and the media we will pursue on your behalf to our fee structure. With our Pay Per Interview® model, our clients pay only for results.
As one of the U.S.’s most enduring marketing agencies, we feel a strong sense of commitment and pride in doing business professionally and with integrity. Call us at 952-697-5269 or use this form to discuss how we might approach a publicity campaign for your company.
For more great marketing advice, check out The CEO’s Guide to Marketing!