The best marketing company for a mid-sized business

If you’re a mid-sized business, do you really need publicity advice that is based on what works for a Fortune 500 company? It’s smarter to follow a strategy that will enable you to reach the masses while making the best use of your budget. Our Strategically Aimed Marketing system (SAM 6®) is scalable. It enables us to work effectively with businesses of all sizes, in just about any industry.  

Some PR agencies shy away from earned media because it’s not easy to get. We believe that you should strive for earned media stories for that same reason. Earned media means that reporters and producers believe your story is worthy of sharing with their audiences. It’s a third-party endorsement. That credibility can go far when you’re working to build your brand.

Earned media also reaches the masses. Our earned media placements typically reach audiences in the tens of thousands. We can also show you how to multiply that initial reach so you can benefit even more from the coverage.    

Mid-sized businesses should look for a marketing agency that has strong media relationships. Media Relations Agency has been building our proprietary media database for nearly 35 years. When one of our contacts changes positions, we do our best to stay connected with them; plus they will often put in a good word for us with their replacement. 

You should also hire an agency that is up front with you about what to expect. We are transparent about everything from our processes and the media we will pursue on your behalf to our fee structure. With our Pay Per Interview® model, our clients pay only for results. 

As one of the U.S.’s most enduring marketing agencies, we feel a strong sense of commitment and pride in doing business professionally and with integrity. Call us at 952-697-5269 or use this form to discuss how we might approach a publicity campaign for your company. 

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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