5 advantages to working with a well-established product marketing agency

Marketing impacts almost every area of your business. It’s critical to spend your marketing budget on strategies that will do the best job telling your story, attract the most customers and elevate your brand. There are thousands of marketing agencies in the U.S. Here are some things to consider to help you select the right one for your business.

First, determine whether the agency does the type of work you need. Hiring an agency immersed in its craft means you’re more likely to get advice and recommendations based on real-world experience.

For example, Media Relations Agency has specialized in product marketing since we were founded more than 30 years ago. We don’t do crisis communications. We don’t do investor relations. We’ve spent decades becoming experts at helping companies tell their stories through media coverage, social media, websites and advertising.

Once you’ve identified a list of agencies, look closest at the ones that are the most established. I’ll use our agency as an example of why this is important.

    1. They won’t waste their time (and yours) talking with the wrong reporters and producers. Media Relations Agency’s publicists don’t just have media contacts. They have trusted relationships with reporters and producers. Accessing our proprietary media database compiled over the last three decades, they know who is most likely to cover a story and report on news within your industry.
    2. They will be realistic about results. Overpromising doesn’t serve anyone. When Media Relations Agency pioneered Pay Per Interview® more than 30 years ago – guaranteeing results for our clients’ marketing dollars – we had to be the best at arranging media coverage. We apply that same performance-based approach to everything we do, from content creation to designing or updating websites.
    3. They know how to tell an interesting, meaningful story. Agencies that outlast their competition have done so by serving their clients well. In our case, by serving the media’s audiences, we know reporters and producers are more open to running our clients’ stories. All our content is written to Media-Grade Content® standards, which means it would pass the media’s stringent litmus tests for writing style, credibility, accuracy and relevance (among other criteria).  
    4. They will be ready to act efficiently on your behalf. A team that has worked closely together for years, and has successfully served hundreds of clients, will likely have processes in place to apply to any client and in any situation. In our case, we use the six-step Strategically Aimed Marketing strategy (SAM 6®) outlined in Lonny Kocina’s award-winning, best-selling book, The CEO’s Guide to Marketing. SAM 6 evolved from our desire to consistently deliver on-point marketing based on a solid marketing foundation.  
    5. They know how to stay relevant. Marketing professionals who don’t value ongoing learning can expect to have a dwindling client base. That’s not us. From conducting robust social media influencer campaigns to understanding the latest listening and reporting technologies, our longevity comes from placing a high priority on evaluating and integrating new ways to reach our clients’ audiences while still nurturing our roots. Traditional media coverage remains the undisputed champion for third-party credibility at affordable pricing.

If you want to market a product or service, we would love the opportunity to talk with you about our depth of experience, processes and deliverables. If we’re the right fit, I hope that you might consider working with us. Please contact us at 952-697-5269 or complete our contact form.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She currently serves as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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