Three Companies – One Goal: Teaching Customers to Buy Your Products
Our tagline is “The Non-Advertising, Advertising agency.” We help clients deliver their sales messages to customers using promotional channels that work better and cost less than ads. We do this by sending your sales message through promotional channels that are more in line with the way customers absorb information — like reading an article in a magazine, perusing the Internet or attending a workshop. It’s remarkable how quickly and efficiently customers can be taught about products when you have their full attention.
We have been helping clients repackage their advertising messages as sales-rich stories for over twenty years. Our publicists have arranged tens of thousands of product news stories, our technology team creates persuasive websites and social media connections, and our events staff members are experts at showcasing products in front of crowds. We offer a full range of services that will transform your advertising message into something more dynamic and convincing than ads.
Reach & Teach Product Promotions
Unless your product is already a household name, you need to reach out to your potential customers and teach them why they must do business with you. The most effective way to do that is through our Reach & Teach Marketing method.
Reach & Teach marketing is based on important facts:
- If your customers are going to learn about your product, you’ve first got to approach them in an arena where they are willing to listen. It’s difficult to teach someone who isn’t paying attention. Unfortunately, today’s consumers not only ignore sales messages, they actively block them. What they can’t block they simply ignore. With Reach & Teach Marketing, people will pay attention to your sales messages.
- Your sales message has to be complete. Reach & Teach Marketing works because it allows you to tell your full sales message, not just bullet points.
Reach & Teach Marketing involves creating the right sales messages, and choosing the right sales venues, to ensure members of your target audience learns why they should buy your product.
Long form communication
Our specialty is delivering your sales messages through the use of Long Form Communication. This is our term for marketing channels through which the features and benefits of your company or product can be discussed in detail, perhaps even with quotes from you or a third party expert. Examples include magazine articles, segments on the evening news, radio interviews, blogs and face-to-face marketing. We believe that Long Form Communication is far more efficient at influencing sales than short form communication, such as print ads, that must try to condense an entire story into a few short, catchy phrases.
