Category: White Papers

The Breathe Right Story

Here’s a behind-the-scenes look at one of Media Relations’ fast-paced publicity campaigns that helped launch this national brand into a true American phenomenon.

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The Habit of Going the Extra Mile

Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going […]

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Media Hypnosis

The most overlooked mass selling secret of the century and how you can unleash its potential to help create your […]

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10 Tips for Getting the Most from Your PR Dollar

These tips are designed to help you get the most out of your public relations dollar. If you just did […]

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17 Pointers that will make you look like a media pro

The Big Picture – I doubt there is another public relations firm anywhere that books as many interviews as we […]

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How to avoid social media posts that cause brand damage

Mike Danielson, director of our Health & Medical Division, has written an insightful white paper on this subject called, How to avoid social media posts that cause brand damage which you can download for free. Take a look at it, then call us to talk about how we can start some social media buzz about your products.

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  • Testimonials

    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
    Marketing Programs Manager
    Cargill Health & Food Technologies
    10/21/2013
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
    Kevin McCallum
    Vice President, Marketing
    1-800 Contacts
    10/21/2013
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    President
    Window World
    10/21/2013
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    10/21/2013
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
    Lisa David
    Partner
    eCapital Advisors
    10/21/2013
    Alchem Icon"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate."
    Laurent Leduc
    Chief Executive Officer
    Alchem USA Inc.
    08/29/2013