Together, and individually, Kocina Branding & Marketing Companies strive to effectively communicate our clients’ messages by providing them with fully-integrated solutions to their marketing needs. This strategy is integral to all of our services.
Our value-added tools include:
Brand Playbook
Our Brand Playbook process organizes information into a framework that makes marketing easier to understand and control. Other tangible benefits include:
- A shared branding playbook: This guide extends management’s control by giving clear directions to anyone who has it in their possession.
- Highly targeted marketing: By defining the characteristics of your market and submarkets, you can aim your promotions more precisely at consumers who are the most likely to buy.
- Sales-rich messages: The brand playbook identifies messages that are the most likely to influence your target audiences’ decisions to choose to use your company’s services.
- An agreed upon marketing approach: Documenting your marketing approach in writing prevents repetitive ongoing debate over how promotions should be directed.
- More effective use of marketing channels: The brand playbook considers the effectiveness of the promotional mix and subsequent promotional channels in relationship to their ability to reach and teach customers to buy.
- Clear direction for training purposes: The brand playbook also provides the basis for training employees, vendors, spokespeople, associates, colleagues, etc. It clearly states who your market is and what is to be said to them.
- More persuasive marketing: In addition to keeping the focus clear on the primary value points, this guide also spells out how you are different. Helping your target audiences to understand the difference between your company and other similar services alleviates their need to do research on their own.
Editorial Calendar
We work with you to develop a schedule of updates for your customers and prospects, as well as strategize the promotional channels, such as web, social media and email marketing, through which we will be syndicating the content. Factors such as segmentation strategy, number of content contributors and number of promotional channels will affect an editorial calendar’s cost and time commitment.
Rules of Engagement
What is your communication strategy when responding to comments on your social media content? For clients looking to expand their social media programs who need a team to assist in communications, it is important to have some guidelines as to what kinds of comments your Level One responders can handle, how they should handle those communications, and who on your team are the next level responders.
