Publicity: Your Product in the News…
It’s not uncommon for stores to sell out of a product when the product appears in the news. The only thing that costs less and sells more than a well-placed news story is hundreds of them. That’s the reason so many companies have bought so much publicity from us. Once our customers get a taste of publicity the way we sell it (our Pay Per Placement Publicity is charged per story, not by the hour), it’s not unusual for them to become life-long clients. Many have been sending us money regularly for over ten years.
Some companies are so anxious to be involved in the “new media” that they forget about the tried-and-true standbys. Facebook and YouTube are cool new avenues to promote your product but no one has the ear of the masses like traditional reporters and producers. Make sure a portion of your marketing budget it earmarked for product publicity. It’s icing on the marketing cake.
Our publicists have made celebrities out of products such as BreathRight Nasal Strips, Lyc-O-Red Lycopene supplements and some whose owners cemand that we keep our relationship secret.
Our publicists have arranged tens of thousands of product news stories. We are the best in the world at arranging product media coverage and we would love to have you as a client. Call us and we will begin telling our national media contacts that they should write about your products. There is an endless stream of publicity opportunities that can translate to an endless stream of product sales.
Your media coverage also provides you with dynamic, credible content that we can help you to repackage for use on the Internet including your website as well as social media sites such as YouTube and Facebook.
Our Rates…
We do have a few clients who request to pay hourly, per project, or by retainer but over 95% of our clients choose our nationally trademarked Pay Per Interview Publicity® pricing. They love the accountability of paying a fixed fee per media story we arrange.
To get access to our rates and corresponding examples, please call Heather Champine and 612-798-7220. Heather started with us 15 years ago, quickly became our best publicists, and now heads up all of our publicists nationally. No one knows more about how to get a product in the news than Heather, and our clients absolutely love working with her.
