Under the experienced direction of Vice President Mike Danielson, we have been representing branded ingredients, and the consumer products that are formulated with them, for more than 20 years. We can walk you through the steps necessary to begin marketing a new brand, from its name, logo and package design, to maximizing the benefits of research and gaining the backing of the health professional community. We use all of the marketing tools at our fingertips to develop the right plan to bring your product to market and make it a household name.
Our publicists understand how to present your product to the media. Other services with which we frequently assist include:
- Creating tradeshow and event booths and exhibits.
- Managing your trade and consumer event participation
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Producing custom magazines and collateral materials.
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Working with Checkerboard Strategic Web Development on your website design, content and functionality
- Arranging book tours, special appearances and retail events.
- Assembling medical and scientific advisory boards to support product and media-related promotions.
- Creating Brand Playbooks to help clients clarify their target audiences, their messaging and to help them map their entire campaign.
- Assisting with web-ready video and podcast production services.
