Your content strategy
As we set up your communications channels – your blog, Facebook, YouTube, Twitter – this is the time when you need to consider how to keep those channels filled with fresh, interesting content. We strongly encourage you to begin organizing your editorial calendar now so that you are prepared to start populating these channels with content as soon as your website is completed.
What type of content will you need?
Facebook: With just 420-characters per post, Facebook is best-used for short, timely communications, and to initiate conversations with your followers. Facebook is ideal for passing along quick tips, coupons, announcing your participation in upcoming events or the launch of specific projects, etc. Photos and links to related articles are also beneficial.
Blogs: The ideal blog is short enough to take just a couple of minutes to read. You might want to discuss the news of the day, problems/solutions; your favorite ‘top 10 lists’ related to your area of expertise; your answers to frequently asked questions, short case studies, etc. Photos, links to related articles and videos are encouraged. A comments area below the blog will give you the opportunity to discuss the topic in further detail with interested readers.
Twitter: Twitter, with a maximum of 140 characters including your URL, is ideal for timely messages that direct people to locations where they can learn more information. Think of this as your ‘short alert’ system to call people’s attention to a subject.
YouTube: Different people have different learning styles. Some people will receive your messaging better by hearing you speak it on a video, and watching your graphics/live action on the screen. YouTube videos less than 2 minutes are ideal for communicating with that sector of your target audience.
Your content sources
Content for your communications channels can come from any number of sources including, but not exclusive to:
- Books and articles you have written
- Newsletters you send to clients/prospects
- Press releases about your business
- Media coverage of your business
- Your comments on current news and events
- Trusted third party sources on topics related to your business
Important considerations
Kocina Branding & Marketing Companies is prepared to help you fill your content streams. Questions that you must consider moving forward include:
- What will be the sources for each of your content streams?
- What format is your content in?
- Who will prepare the content for posting (which includes ensuring that your key words are used, the content is written to support your marketing goals, and relevant links, photos, charts, videos or other illustrations have been added)?
- Who will do the actual posting?
- Who will monitor each channel and respond to any comments?
