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Our Services

We Teach Customers to Buy Your Products

Kocina Branding & Marketing Companies was founded in 1988 with the idea of repackaging ad messages as news. Today, many companies rely on us to push sales-rich content through a variety of a market-friendly promotional channels.

Our core services are publicity, Internet, event production, content generation, and a division specializing in the marketing needs of the health and nutritional products industry.

We also offer a number of strategic tools including our Brand Playbook, social media editorial calendars and rules of engagement development. These help us to understand your company, and identify and give structure to the basic marketing fundamentals such as value points and target markets that drive a successful marketing campaign.

Some clients hire us to perform comprehensive strategic marketing services. Others already have this information. Still others don’t want to do extensive strategic work, so we simply gather what we need at the beginning of the project.

While some companies charge a lot for their strategies, we make our money on execution. There’s been an internal debate as to whether we are giving away our strategic services too inexpensively. Our current thinking is that these services have a high value compared to what we charge. Low- or no-cost strategy give us another competitive advantage. The truth is, to execute effectively, we would need to gather the strategic information anyway.

Our services are best suited for new products that require more information than is available in an ad to explain their value over the competition.While we have an undisputed expertise in the health and nutrition industries, the list of other industries we’ve successfully served is extensive. Those include (but are not limited to):