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Throwback Thursday: Remember Geraldo and Sally Jessy Raphael?

by | Mar 20, 2014 | Company News

Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. Okay, a lot different. We were the mavericks. The rogues. We still are.

While other agencies were faxing one-size-fits-all press releases, we were taking phone calls from TV and radio stations looking to us for story ideas. Those were the days when we were booking clients on Joan Rivers, Sally Jessy Raphael and Geraldo. We even arranged media coverage for our more … uh … novel … clients including an Elvis channeler.

The players may have changed but we’re still doing what we do best. We’re taking calls from The Dr. Oz Show, from the network morning TV shows and from Sirius Radio producers who all want to work with us on story ideas.

And if you are curious about the Elvis channeler? He has since left the building. But he expressed his gratitude to us by saying (with his famous lip curl): “Thank you. Thank you very much.”

Media coverage is still one of the best ways to tell your stories. By working with us, you’re choosing an agency that’s willing to bend a few rules and to try different tactics that will get you noticed. Call us at 952-697-5200 to get started.

 

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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