Do your customers shop on your Web site?
To be effective, an online shopping Web site needs three elements working to your advantage:
- A reasonable conversion rate: Measured by the percentage of orders generated per visits to the site.
- Effective merchandising: Measured by your average sale amount.
- Traffic: Measured by the number of unique visits.
To improve the effectives of your site, look for ways to cross sell and up sell. Make purchase suggestions: Since you're buying that, you might also want this. Try different pricing strategies such as grouping products together as a package deal. Use your advertising, collateral materials and publicity to drive more people to your Web site.
About the author:
Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.
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