There are thousands of anti-aging products on the market. Our task is drawing attention to our clients’ brands in a memorable way. The right timing, the perfect angle and a great spokesperson all play a role in our being able to do anti-aging PR successfully. This TV...
Seasonal Planning
Nearly 12 million read about a client’s product via web marketing
We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
Our unique approach to allergy season results in TV publicity for three clients
To earn media coverage for our clients this allergy season, we had to get creative. While other agencies were pitching the same old story ideas, I gave Good Day Sacramento producers a fresh new angle. I told them that I could arrange for an expert to talk about how...
Two client stories get publicity on nationally syndicated Better Show
This winter’s frigid temperatures gave Media Relations an opportunity to earn national publicity for two of our clients. Accomplishing this meant getting creative with the story angle. I spoke with producers at the nationally syndicated Better Show about doing a...
Shall we mention your products in our conversations with the media?
Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon! If you could listen in on our phone...
If you want to see your business in the news in six months, you need to talk with us now
Winter is starting to creep upon us, but our publicists’ minds are already on Valentine’s Day. Why is that? February 14th is smack dab in the middle of Heart Health Month. This is a huge topic that most every newspaper, magazine, TV newscast and radio show in the...
Want to get your product booked in the news?
There is a seasonal pattern of topics followed by the media. We know the pattern because over the last 25 years my staff of publicists has booked thousands of media stories about our customers and the products they sell. In the coming months we will be making personal...
Did your project make 2011’s Holiday Buying Guides?
How long do you think reporters have been working on all of those holiday buying guides that you’ve been seeing since November? You might be shocked to discover that most of last month’s “hot new gift items” were pitched to the media last spring or summer. If you want...
A summer wake-up call
Here’s a phrase I dread hearing every year: “It’s back-to-school time!” I’m not even in school, but I still seriously dislike hearing those words. It means that another summer is coming to an end, and so are the weekend trips to the beach and dinners out on the cool...
Early Christmas presents for our clients’ marketing teams
Doesn’t it seem like people get ready for Christmas a little earlier every year? It almost feels like some retailers completely skip over Thanksgiving, going straight from Halloween candy and witches to snowflakes and jolly ol’ St. Nick. Well our team at Kocina...
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