Tag: Seasonal Planning

Want to get your product booked in the news?

There is a seasonal pattern of topics followed by the media. We know the pattern because over the last 25 [...]

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Did your project make 2011′s Holiday Buying Guides?

How long do you think reporters have been working on all of those holiday buying guides that you’ve been seeing [...]

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2012 marketing budget strategy tip

It’s that time again when our clients are planning their 2012 marketing budgets. Over the last 24 years, our clients [...]

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A summer wake-up call

Here’s a phrase I dread hearing every year: “It’s back-to-school time!” I’m not even in school, but I still seriously [...]

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Early Christmas presents for our clients' marketing teams

Doesn’t it seem like people get ready for Christmas a little earlier every year? It almost feels like some retailers [...]

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Black Friday marketing advice

Who do you think will do better come Black Friday? A business that has a lot of media coverage about [...]

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In Public Relations, Timing is Everything

When contacting the media with new story lines, timing is everything. We will tie our clients’ products and services into time [...]

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Merry Christmas and Happy New Year

That’s right…before you know it, the holidays will be upon us. If your product may be the perfect gift for someone [...]

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Busy, busy, busy

The holidays are approaching which can be a very daunting time to contact the media because this is the busiest [...]

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