Tag: Publicity

We’re a game changer … and our clients know it!

Keeping up with marketing trends these days is about as easy as predicting what type of outlandish costume that Lady [...]

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One of our publicists is called a news producer’s dream

One of our publicists recently got a very cool compliment from a TV news producer. The producer really appreciated the [...]

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I’ve updated this article and I know it rankles some PR folks but I don’t care

I’m not in business to please other PR firms. I’m in business to help other businesses sell more of their [...]

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Still think you have plenty of time to arrange your event publicity? Strategic planning is key for long leads.

If you haven’t started contacting magazines for your September event you may have already missed the deadline for many long-lead [...]

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A website flaw you should fix …

When your website visitors click on your “in the news” tab, are the stories few and far between? If you [...]

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Your bad PR pitches can come back to haunt you

I’ve commented on this before, but it’s a topic worth visiting again: I love reading blogs from journalists who post [...]

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I know someone who can explain your product better than you can …

Journalism in America deserves its share of criticism but despite the media’s faults, they have a good side and my [...]

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An untapped PR resource: Make the most of calendar mentions for your event

Are you looking for something to do this weekend? Where do you go to learn about the latest events in [...]

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Want to get your product booked in the news?

There is a seasonal pattern of topics followed by the media. We know the pattern because over the last 25 [...]

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To call or not to call, that is the media pitching question

When pitching a brand new story to the media, you want to know: what is the best method to contact [...]

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