Tag: Owners of Mid-Sized Companies

Seats still available! Get free breakfast and refreshingly different marketing tips next week.

Are you ready to explore some new tactics? Next week, we premiere two new MarketSmart Academy classes that will get [...]

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Discover why and how you should involve your business with cause marketing

Now more than ever, consumers are showing a preference for companies that they believe are socially responsible. Employees at companies [...]

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New class: Building Your Marketing Team Through Strengths-Based Leadership

They say some people have the “it factor” – well, some companies also seem to possess that intangible something extra [...]

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Here’s a marketing idea that has been working for us . . .

I’d like to share a marketing tactic that has worked well for us. You may be able to use it [...]

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Stunning PR Truth Revealed

Okay, maybe it’s not stunning but it may be a revelation to you. Some marketers have told me that the [...]

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Should social media generate a positive return on investment?

It’s time to lay to rest any misgivings you may have about using social media to market your business. Not [...]

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I know this article rankles some PR folks but I don’t care…

  I know this article rankles some PR folks but I don’t care. I’m not in business to please other [...]

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Expo PR tip: Using Marketing Partnerships to Your Advantage

If you are spending the marketing dollars to exhibit at an event, you might also want to consider trying to [...]

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How we helped a local plant nursery get 23,000 visits per month…

Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local [...]

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Key questions to consider before exhibiting at an expo

In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing [...]

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