I’ll get right to the point. If you aren’t using my marketing agency, you’re using an agency that knows a lot less about marketing than they let on. You can prove it in an instant. Just ask them the difference between the marketing mix and the promotional mix. It’s a...
Great Clips. GNC. 1-800 CONTACTS. Prudential. Many of our clients have been household names. Others aspire to join those ranks. Smart marketing can help a great company, product or service rise to fame. It takes time and commitment to make your company a household...
If you want to get more leads and sales, start thinking about your product as becoming a famous celebrity rather than a brand. Thinking about your product through the lens of fame will refresh and re-energize your marketing. Give it a try for just a few seconds. New...
When someone’s face or name becomes easily recognizable, we call them a celebrity. Their publicists may encourage their rise to fame by using strategies that get them noticed and make them more discoverable. Media Relations Agency’s product publicists play much the...
I began as a commercial artist and was quickly promoted to marketing director at a company with sales in the hundreds of millions. That was back when people could still smoke in the office and no one had a computer on their desk
Smart marketers need to address each stage of the consumer buying process.
How much money remains in your 2016 marketing budget? Do you want to get more results out of your 2017 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
The story was picked up by 11 other newspapers around the country. Business leaders in Kansas City, Miami, Wichita, Charlotte, Sacramento and other markets are now reading about our agency. The amount of good this will do for our business is substantial.
I want to invite you to a little seminar I'll be doing at our office next Friday, November 18th at 9 a.m. The seminar is based on a book I’m just finishing which will be available by Jan of 17. I’ve come up with a six-step process I call Strategically Aimed Marketing...
Websites are only valuable if they are current. Today’s consumers go online to find answers. If your website is filled with outdated information, doesn’t answer their questions or worse – can’t be found – it won’t solve their problem. And you won’t make the sale. Keep your website working for you by making sure it fills your customers’ desires.
